SIP Trunking: The Best of Both Worlds

07/12/2013 03:43

Do you want your business’ phone system to deliver advanced features with low costs? The answer is probably an unqualified yes, but you may wonder if it’s really possible to have the best of both worlds. Well, I’m here to tell you that it is indeed possible, thanks to SIP Trunking. This amazing technology delivers a powerful VoIP solution that is simple, quick and easy to set up, uses your existing hardware, and, above all, cuts your costs. Regardless of whether your business is a small startup or a large enterprise, this highly scalable solution brings you savings over older TDM solutions, while also keeping your phone system up to date with all the latest developments.

Many people are overpaying for phone services by sticking with TDM and PSTN communications instead of embracing the new way of SIP and VoIP. I know that change can be difficult and sometimes even scary, but perhaps the chance to save as much as 50 percent off your existing phone setup is enough to make you consider taking the leap. One of the reasons SIP Trunking is so popular with businesses is that it allows for the convergence of voice and data traffic on a single circuit. Since both voice and data can run on one circuit, that brings down the total number of circuits needed, thereby saving you money.

As if that wasn’t good enough, the fact the calls go over the Internet with VoIP means that are a number of different ways for you calls to pass through the web. With least cost routing, your calls always go the route which costs less for you. The multiple routes available on the web also have the effect of making your communications more reliable and able to withstand network outages and disasters that would bring down TDM solutions.  Unlike TDM solutions, which have a single point of failure, SIP and VoIP bring a greater degree of resilience to your business communications.

Now, this technology doesn’t just save you money, it also delivers powerful features. It will take many more posts to even begin to cover the range of features available to you with SIP Trunking, but, for now, let me just mention the ability to get both local and intentional DIDs, allowing your business to maintain a local presence in multiple areas regardless of its physical location. Of course, you also get the benefit of better rates while building closer ties to customers. There’s so much more to this technology, but hopefully this is enough to whet your appetite.